The new search results can be observed in Google.
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| Search result |
So after the first result, a column is used for Google News. In the column, the tag is started like “News for —–“, then the image is below the that and the heading is adjacent to the image just like the authorship image snippets. Then you could see the name of the website and in bracket it has written as blog. Then authors name and time. The above post is just a blog post in a website just like other blogger posts but it is featured in Google News. This type of result have a greater chance of click rate than my post in the first rank.
So i clicked the Google News and got only 4 results.
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| Google News Result |
The number of results in web was about 9,460 results in web and the number of results in Google News is just 4. This means the reduction is 378.4 percentage. So how Google actually reduced these numbers. At the last of Google news result page, you could see an information bar.
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| Information bar |
The text says that a computer program is used for the selection and placement of the page of Google News. This information actually says that we can add some elements, codes or tags to our page and make this software to identify our blog post and display in Google news.
After adding the site map of Google News, Moz.com gained an increase in number of visitors and Google news became the 4th largest referring traffic source for SEOmoz. You can also gain an increase if you add this to your website.
Create a Google News Sitemap
<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
xmlns:news=”http://www.google.com/schemas/sitemap-news/0.9″>
<url>
<loc>https://www.shipmethis.com/2014/06/Authorsnippet.html</loc>
<news:news>
<news:publication>
<news:name>Boost Search Engine Rankings by Authorship Snippet Profile Image</news:name>
<news:language>en</news:language>
</news:publication>
<news:access>Subscription</news:access>
<news:genres>PressRelease, Blog</news:genres>
<news:publication_date>2014-07-23</news:publication_date>
<news:title>Boost ranking using Authorship</news:title>
<news:keywords>rankings, authorship, profile</news:keywords>
<news:stock_tickers>NAASDAQ:A, NAASDAQ:B</news:stock_tickers>
</news:news>
</url>
</urlset>
The main elements are in bold so that it is easy to identify them. You can visit the How to make News sitemap page given by Google for more details. After creating the sitemap, you need to submit it to Google using webmaster tools. For that go to Webmaster tools > Sign in > Dashboard > Crawl > Sitemaps > Submit/Test a Sitemap > add path to your Sitemap > Submit Sitemap.
For doubts regarding submitting site map you can visit Google support page.
