I have written an article about the adjusted bounce rate - a technique that reduces bounce rate in Google Analytics. You can read it and implement the code for reduction in the bounce rate metric. Easy Way To Reduce Website / Blog To Adjust Bounce Rate In Google Analytics
|Bounce rate data|
Brand Story Telling
Stop Auto play videos and remove flash animations
Avoid Pop upsThere are some websites that use pop us or shadow boxes to make visitors subscribe to their website. I am not sure whether this is a right kind of approach. When somebody try to click the link of the website, a pop up comes by blocking all the visible part of a website and hence the visitor may close the tab than the pop up.
Good navigation PathsA visitor came to your site and got confused where to go and what to see because there are no specific paths to reach the content. This will surely increase the bounce rate. For this you have to use heat maps of your website. You can use Google Analytics which is absolutely free of cost or you can use crazyegg which have a 30 days free trial. Other soft wares are SessionCam, BIME, RelateIQ, Bounce Exchange, Experiment.LY, ClickTale, Evergage, Mouseflow, KISSmetrics, Mixpanel, Olark, Clickdensity, and Decibel Insight.
Free heat maps are Click heat - http://www.labsmedia.com/clickheat/index.html, Corunet - http://blog.corunet.com/english/the-definitive-heatmap You can add bread crumb navigation by visiting the below post
Good readability and DesignI do not want to blabber around this topic. As you all know only the best readable website gets less bounce rate. You can read http://www.markbrinker.com/a-bad-website-can-hurt-a-local-business, if you want start a local business website for good info. You can read more about website design optimization by visiting the posts written under website design optimization.
Higher page loading speedSome websites load like hell and the visitor will wait for more than 10 seconds to read the content. These websites often says that Rome was never built in one day. Check your website’s speed by going the link, "http://www.shipmethis.com/2014/04/pagespeed.html" and make your website’s loading speed higher.
Responsive websitesI have written so many articles about responsive design and how you can improve your websites design. I will quote some of the articles here so that you can visit them and make your website responsive to tablets and mobiles. Some are listed here,
Ad PlacementYou may not be aware about how ad placement can alter the bounce rate. We all need revenue and for that installing ads everywhere will increase bounce rate as well as decreases revenue. You can use responsive ads for instance to reduce content covering ads.
Responsive ads placement
Colour contrast of ads are important to too. You know what I am talking about.
Reduce Third party contentI have seen so many third party contents in websites that load so slowly. Most of these have numerous java scripts, style sheets and HTML errors. They are often not synchronous. So better to avoid them and create more speedy websites.
Avoid visual roadblocks and DistractionsSome websites have many visual animations and flash content which often reduce the visitors attention. So it is better to avoid them and create more on post page. More white space may decrease bounce rate.
Give visitors related contentVisitors need to get some more info about the topic and they will click the related content and go for your next post.
Open external links in new tabs or windowsYou can use target='_blank' code in the url like <a href='http://www.shipmethis.com/2014/04/responsive.html' target='_blank' title='Responsive'>Top 10 Responsive checkers</a> for making them open the links in new tab. This way the previous link will be opened and you got two impressions.
Each website / blog is different and you have to understand all the above points and do what is good for your website. If you like this post, you can share this post with your followers and friends and give me a subscriber.
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