There are times where you can see yourself all messed up and how things are falling apart. Just like that, one day in 2019 my RPM of Google AdSense just started falling. It was not the slow type of falling but of crashing down to the ground. I was not sure what happened suddenly, "Is it something that I have done???". Well, time started clicking and the page RPM rate really went underneath the ground. I had to do something to increase the Page RPM.
what is a good page rpmRPM refers to the total revenue earned for every 1000 impressions. RPM is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Page RPM = (Estimated earnings / Number of page views) * 1000. You can do these calculations manually but AdSense home page display all this information.
how to increase rpm adsenseMy RPM hit all time low of $0.23 in one day without even giving me slightest hint on what was going on. Here is the screenshots of that day where I sat on my bed and watched it crashing.
How Did Increased My RPM From $0.23 to $1.24 in AdSenseI was terrified and did not want to look further. But yes, I decided to act. I checked the Google Analytics first, to know the source of traffic on the previous days. I figured out the problem.
Before that day, I changed the ad sense sidebar ads to the bottom and that created a sudden drop in the RPM. After experimenting with other positions, I decided to keep it below the post content and that improved the RPM suddenly.
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