Here is a quick guide to understand why your AdSense earnings dropped down dramatically and what can be done to resolve this issue in 2017.
Some websites reported so low AdSense rpm and low AdSense cpc. It is really hard to pinpoint an exact problem of why your earning has decreased. Ad sense earnings is a based on many ranking factors, keywords that you chose, quality and originality of content and how ads are displayed in your site.
In order to solve AdSense earnings down 2017, we need to check multiple factors related to your site. In this tutorial, I will show you how to identify the source of the problem and how to fix it.
Are You Ready.
Beware of Sudden Increase in traffic
Solutions of Sudden Increase in traffic
Matching Traffic Data with the Google Analytics, Webmaster Tools and Ad sense Reports
If your site is having high amount referral traffic from Face book or any other social work, find out the source and delete it. You can remove that post which is having high traffic as it may be spam. Google bots do not like sudden traffic surges from social networks. This is a major cause for AdSense earnings dropped dramatically.
Check for Any Strange Traffic from Social Channels in Google Analytics
Go to Google Analytics
Select Acquisition - Social - Overview
You can see all other social channels and number of sessions.
Sessions via Social Referral
Contributed Social Conversions
Last Interaction Social Conversions
Check for Google Updates
You can check Search Engine Land website or SEMrush website to check for such updates. In this case, there is nothing you can do. Delete low quality posts and add more original posts with more than thousand words.
Have You Been Submitting Posts to Bookmarking sites?Submitting posts to bookmarking sites, directories are considered as spamming and avoid that practice if you are doing it. These sites include, digg, stumble upon, reddit, delicious, flip board, live journal, meneame, pininterest, tumblr, weibo, xing etc.
Have You Been Doing Back linking?There was a new bloggers who asked my help in increasing ad sense review. His post ranks were going very low and a sudden dropping of revenue. I checked his site using SemRush and was shocked to see that he had 2 million back links. His blog was just 6 months old. I told him to use disavow tool to stop all these back links.
Check Your Site Using SemRush
Sudden increase in back links can result in dropping down of AdSense earnings. Google bots tend to devalue sites if the site is having high volume of back links in a day or two. Stop back linking and publish more posts. This will improve the condition of AdSense earnings dropped dramatically.
Editing Template/ Website CodeHave you recently edited the codes of website or added or removed any code. Then there is a slight chance of dropping down of ad sense earnings. In that case wait for few days till Web master tools update.
Changing Site map of WebsiteIf you changed the XML or HTML site map recently then your AdSense earnings will come down erratically. Google bots depend upon the XML site maps and this may have resulted in dropping down of AdSense earnings. Deleting older posts will result in change in site map resulting in low earnings.
New bloggers do not know how to submit XML sitemap to Google Webmastert tools. They usually generate HTML links of the post and publish in a page and then submit the page to Webmaster tools. You should only submit XML sitemap to webmaster tools.
Check the video on How To Add XML Sitemap for Blogspot Custom Domains in Webmaster tools