4. What is Google Penguin Update
What is Google Algorithm Update
Google has certain so called bots that ranks, deranks, index, deindex, do quality checks of websites. These bots works as per various ranking signals that are feeds in to Algorithm. The Google Algorithm consist of bots, ranking signals and all the search related stuff.
This complex network is called an Algorithm. Google has major algorithms like Caffeine, Panda, Penguin, Hummingbird and the 'not so announced' Fred seo update. Moz Cast shows high volatility in search ranking as soon as the update is released.
MozCast showing high turbulence in the Google algorithm.
I know many website owners and blogger struggling to reach to the first page of Google to get some visitors. It is not easy these days as the competition has risen so much in the past few years. With recent updates, it is troublesome for many.
Backlinko has shows the rank brain of Google on how google picks up insights from searches and how it updates the algorithms. SEO Round table is showing all kinds of latest Google Algorithm updates and changes in moz cast, and other ranking sensors.
How Google Algorithm Update Changes Are Going To Affect Website and Blogs
This is a continuation of the previously announced https as ranking signal. Google is pushing webmasters to create not only rich content searches but also secure web pages.
Many International web pages were pushed to page number 2 and local webpages came to page 1 recently. It is going to affect Indian blogs and websites who are targeting US, UK traffic and Google is pushing more localisation.
What is Google PandaGoogle Panda is an algorithm updates which was released in 2011 where it deranked and deinxed many low quality websites and spam web pages. There were many Google Algorithm updates such Penguin, Hummingbird etc.
Google Algorithm is Confused with Domain Authority and Quality ContentI been using Google as a user as well as a blogger. I can clearly tell the difference between how Google react to keywords and how results are fetched from millions of websites. Till recently I started noticing that Google Algorithm is getting confused with keywords and priority of search results with domain authority.
I can explain.
Imagine you have started a blog recently and have selected a low competitive keyword and wrote a good post that you are sure will get ranked at least in the second page of Google.
It will not. Why?
The posts from websites who has higher domain authority will be pushed high instead of your post. May be your post has better content, originality and user engagement. Still it will not get listed. I started seeing this change since sometime.
What is Google Penguin Update
Due to the implementation of this Penguin algorithm, some websites showed increase in organic search traffic where most of websites show clear decrease. So it is better to be careful while adding content which violates Google's policies about websites.
What is Google Fred UpdateGoogle Fred Update was essentially was not an announced update like Panda or Penguin. It focused more deindexing websites with Black hat SEO techniques and uses heavy advertisements than the content in the site.
Here is SERPMetric High volatility graph of google search rankings. There were high spikes in 16, 19 and 27 September in SERP flux chart. Many webmasters reported less CPC and Sudden Drop in Organic Traffic these days.
Some websites experienced 90% of traffic drop and all their web pages were pushed to history. Fred focused on websites where Panda focused on web pages mostly.
What is The New Google Earthquake Update
Algaroo shows high ranking changes in 26,27 and 28 September.
Effects of New Google Earthquake Algorithm Updates
Ad sense and Ad mob revenue gone down
Meta Description is now 320 words
Put No Follow on Download Links
What is Broad Core Algorithm SEO Update
We will talk about what is the latest Google SEO updates in 2018, how it affected search engine rankings "quality signals" and review how far this broad core algorithm update will affect your websites.
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....— Google SearchLiaison (@searchliaison) March 12, 2018
Effects of Broad Core Algorithm Update
Stop Spamming Comment SectionMany bloggers and administrators add comments to posts by authority websites with their links and I would say almost spam them. These websites will be affected as the use of Non-descriptive anchors, Brand name, Naked site URL may not work anymore. Google is going to strictly punish the websites who has negative back links or back links from Spam comment section.
Google would be displaying more than one featured snippet
The features snippets are covering the first 5 results and visitors never go beyond 5 first results. Normal users never go beyond first 3 links and the snippets resulting in less or no traffic for websites on 6th or 7th ranks.
Having Too many Doorway pages. Google is shutting the door.
How to Rank Your Site High After Google Algorithm Update
I was thinking about what Brian mentioned. Let us consider one keyword "Google SEO Update March 2018 Update". Under that I can write about Broad Core Algorithm, when it was launched and how it will affect the user. Well, Google do not want that. That article will never rank in Google. Why?
Because it does not contain the necessary related keywords to be ranked. If the article has more than 3k or 4k words with all related keywords, then there might be a chance. If you have seen the Brian's posts, you will understand that all of his posts are longer than 4k words.
For a quick search, quick find world of Internet, Google is promoting such long articles because it offers quality to the readers instead of saving time of users.
Who is going to read 4k words. Only a few. The time they spend on the site is calculated using Analytics and the search rank get promoted. That is how Brian's posts became top ranked in Google. Google only provide best results for users.
What is a best result? It is where users spend most of their time online. In order to address the gap of short answer to save time, Google introduced featured snippets and short answers.
Google is making the decision clear. You write engaging posts by spending hours and hours, get the user to stay in the website and we will rank you up. This is the reality.
SERP Volatility and latest google algorithm changes
New Google Update - Rankings Drop - Nothing to Worry
I am waiting eagerly to find out what more changes are coming from Google and what will be the latest Google algorithm updates for coming months.
Kindly spend 5 seconds to share this post