Do a search in Google with a keyword, “kinley water bottle cost”. I am taking Kinley as an example here. Kinley is a product from Coco-cola Company. It costs around twenty rupees per bottle, what i mean from this is MRP. But if you buy from a mall, it costs from forty rupees to sixty rupees. This is illegal and should not be allowed. However this has been continuing as an accepted cost and surprisingly no one is protesting about it.
|Source: Akash Deepash|
I guess the major reason is the mindset of people. Someone is paying around one fifty rupees for a ticket to watch a movie, and why cant he/she pay sixty rupees for a bottle. Or is that person so miser trying to save little money of twenty rupees for a bottle. This kind of mindset helps looters to loot more.
Lets check what is meant by MRP;
“A maximum retail price (MRP) is a manufacturer calculated price that is the highest price that can be charged for a product sold in India, the only country which operates an MRP system. ” Source: Wikipedia
Highest price means no one has the authority to sell the product for a higher cost than MRP. I have seen people who seel juice and snaks also selling them for cost higher than MRP. This is also illegal.
Suggestions to prevent this are;
1. Carry bottle from home to theater. It saves money as well as health as we don’t know the quality of water in bottles.
2. The shop gives receipt for the water bottle. Check price written in the bottle and tell them the MRP [Maximum Retail Price] is this much only and they do not have a right to charge more.
3. Buy a bottle outside from mall.
4. If any advocate is reading this blog, file a PIL for ending this [Public interest litigation, or PIL, is defined as the use of litigation, or legal action, which seeks to advance the cause of minority or disadvantaged groups or individuals, or which raises issues of broad public concern. Source: PILSNI]
Go through the Quora to know more about the economic of mineral water bottle and why is priced as twenty.