December 19, 2013

Search Engine Optimization Basic Tips

Everybody is familiar with Search engines like Google, Yahoo and Bing. So how they are working? How are they fetching so much information from millions of sites for you. Well, let me to list some of the basic activities of Search engines which they perform in order to deliver such search results. To know more about SEO, read my post "seo/ what is that? techniques to increase traffic by cache".


Crawling

Crawling is the process of fetching all the web pages according to their titles, description tags and other internal and external links which are linked to a certain web site. This task is performed by automatic software, called a crawler or a spider.In the case with Google, it is Google-bot. On search query, most of the time they crawl good meta descriptions.

Indexing 

The process of creating index for all the fetched web pages. The search engines sort into a massive database from where it can later be retrieved. In this process search engines identifies the searched words which are keywords and store them to memory. Is it fine to make title according to Google's algorithm.

You can use "seo do's and don't s" as a title because do's and don'ts comes in google algorithm.But do not use "seo do and do not" because do and do not, doesn't comes in Google algorithm.
  • Make effective use of robots.txt

  • A site map will do good for your site.

  • Be aware of rel="nofollow" for links

Processing

The search engine processes the search string in the search request with the indexed pages in the database.
  • Offer quality content and optimize it

    • Write better anchor text
    • Optimize images


  Relevancy of the website

The search engine starts calculates the relevancy of each of the web pages in the index to the search string or keywords. That is why page rank is so important. Linking, site architecture, keyword densities also have an important role.
  • Improve the structure of your URLs

    • Make your site easier to navigate
    • Use heading tags appropriately

Retrieving Results 

Then the search engines' retrieves the best matched results from the index.If there are no meta tags, then the text around the term within the body of the content will be displayed in the snippet.

sources which Google extract the snippets:
1) Open Directory Project
2) Site Content
3) Meta tags

Keyword Search.


Find the best keyword solves half of the problem. You can find suitable keywords using keyword suggestion software's or online resources like ad words.




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