Ad sense is one of the top revenue ad models exist today. Increase in Cost per Click [CPC] revenue is what webmasters are looking for. You can increase your CPC ad sense revenue by changing the layout of responsive ad formats.

Applying for ad sense and getting a new account is a tough job. It will get more tougher to earn money from that. The desperation to earn money may get your Adsense Account Banned.

Increase CPC Using Responsive Formats for Ad revenue
Increase CPC Using Responsive Formats for Ad revenue

Responsive ad formats

Responsive ads are a good way to generate revenue. Responsive ads will show ads according to the device which users are using. If one is using Samsung Galaxy or Apple ipad, the ads will render according to the frame. Lets us look at the ad format of responsive ads. 

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- responsive -->
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-"
     data-ad-slot=""
     data-ad-format="auto"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

The above is the code which you will get from the Ad sense website. Here you can see one code in bold: data-ad-format="auto". This means that the ads can appear in the following width and heights, Leaderboard, 336 x 280 Large Rectangle, 320 x 100 Large Mobile Banner, 300 x 600 Large Skyscraper, 300 x 250 Medium Rectangle. 

Disadvantage of data-ad-format="auto"

The main disadvantage of the data-ad-format="auto"  is that the webmaster will not be able to identify what kind of ad format has given more CPC Revenue according to your site's layout.

Eg: Users clicks at 336 x 280 Large Rectangle ads more than  Leaderboard. But as ad format changes every time, the more users will be getting Leaderboard than 336 x 280 Large Rectangle. Hence decrease in CPC revenue.

Solution to Increase Cost per Click [CPC] revenue

There are other responsive ad formats one can use specifically to decide what should be the shape of ads. This means that you try and experiment with which shape of the ad will be suitable for your site's layout. The following codes can be used for altering the shapes. If you want to show horizontal ads only, change the data-ad-format="auto" to data-ad-format="horizontal". This will show only responsive horizontal ads. 

For horizontal ads - data-ad-format="horizontal"

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- responsive -->
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-"
     data-ad-slot=""
     data-ad-format="horizontal"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

For vertical ads - data-ad-format="vertical"

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- responsive -->
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-"
     data-ad-slot=""
     data-ad-format="vertical"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

For rectangular shaped ads which will render 120×600 or 160×600 rectangle - data-ad-format="rectangle"

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- responsive -->
<ins class="adsbygoogle"
     style="display:block"
     data-ad-client="ca-pub-"
     data-ad-slot=""
     data-ad-format="rectangle"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

Experiment with your ad layout and find out which layout gives you more CPC revenue. Amith has written about this in his post about custom sized ads and Responsive ad codes.



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